Lifted Research Group Clothing - Discover Cool New Urban Fashion

By Julian Kwandez

Lifted Research Group clothing (LRG clothing), is the brainchild of co-founders Jonas Bevacqua and Robert Wright. They originated the company in'99 in Santa Ana, California with a slogan they call simply: "underground inventive, overground effective". The Lifted Research Group clothing line represents an independent, creative, underground culture.

Jonas and Robert have made the company an inclusive group concept that is an outlet to express ideas, discover new and emerging talent and support others in pursuing their goals. Both environmentally and socially, they support causes meant to make the world a better place.

LRG has a branding that is different than most urban clothing lines. Four logos tell the story behind the LRG's success. The Tree logo has several meanings: the roots represent how far the company has grown; the roots represent the company's origins. The Cycle Logo represents the cycle of growth. The Number 47 logo is the age of Jonas's mother, who is also their role model and supporter, when he and Robert created the LRG Company. The Giraffe logo is a symbol of elevation, to see beyond the rest.

LRG announced their women's clothing line, Luxirie, in 2005 which targets women around eighteen to thirty years of age. The launch of the Luxirie line took place in the US and Canada in the fall of 2006. The designs cover several themes including western, urban, and military styles. Also in the fall of 2006 T-Moble launched a limited edition Sidekick designed by LRG. The device sported a green theme that featured all of the LRG logos.

In 2008, the House of Courvoisier teamed up with LRG for its "Find Greatness Within" campaign. As part of the campaign, Courvoisier and LRG created a co-branded retail experience called the "Pop-Up Shop" which features designs personally customized by Jonas Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The pop-up shops were also a showcase for Courvoisier's newest Exclusif. The shops were featured in five major U.S. cities, starting in Los Angeles, and then moving on to San Francisco, Houston, Miami and New York.

LRG hoodys, jackets, jeans, shorts, sweaters, and the always popular LRG Tee-Shirts are part of the LRG line. LRG clothes also makes novelty items like the LRG Kayo Corp limited edition skate deck, and an LRG hoody that features an embroidered logo on the chest and a metallic tree logo. - 30448

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